Marketheology | Exploring the intersection of Marketing and Theology
A Proposed Framework for Assessing Church Marketing
Business World provides many tools for assessing the success of a marketing campaign. While some of these measures may prove useful for ministry leaders, I think we should push to transcend existing Business World frameworks and assess church marketing efforts in light of our theology.
Rather than simply transposing the existing marketing framework in its entirety, [...]
The Importance of the Design Process for Church Marketing
When most people hear the term “design,” the words “graphic” or “web” are often added to the beginning, and the criteria for good design is often “does it look clean/edgy/cool/etc?” But design as a discipline encompasses a much broader perspective.
The goal of design in your church marketing efforts should focus on one objective: to effectively [...]