Marketheology | Exploring the intersection of Marketing and Theology
A Proposed Framework for Assessing Church Marketing
Business World provides many tools for assessing the success of a marketing campaign. While some of these measures may prove useful for ministry leaders, I think we should push to transcend existing Business World frameworks and assess church marketing efforts in light of our theology.
Rather than simply transposing the existing marketing framework in its entirety, [...]
Considering the Language of Church Marketing Planning
The discipline of marketing has developed a rich vocabulary over the years to describe processes, facilitate planning, and enable tracking and measuring. A deep set of terms enables marketers to track everything from consumer sentiment to number of times you saw that billboard on the highway.
So what role do the terms of Business World play [...]