Marketheology | Exploring the intersection of Marketing and Theology
What is it with Candles at Christmas? A Case Study in Intentional Imagery
In a recent post I discussed the importance of intentionality in choosing images for your church graphic design. The foundational idea is that when communicating the message of the Church, ministry leaders must know what they want each image to accomplish as well as how that image will be perceived by the target audience.
In a [...]
Before you design your next church marketing piece, ask yourself these 3 questions
Striking images can evoke emotion and create a lasting impression in the viewer’s mind, so what role do images play in church marketing collateral? It’s very easy to hop on iStock and grab some nice looking images, but I think the urgency of our message calls for a more intentional approach. To move us all [...]