Marketheology | Exploring the intersection of Marketing and Theology
What is it with Candles at Christmas? A Case Study in Intentional Imagery
In a recent post I discussed the importance of intentionality in choosing images for your church graphic design. The foundational idea is that when communicating the message of the Church, ministry leaders must know what they want each image to accomplish as well as how that image will be perceived by the target audience.
In a [...]
Excellent Church Marketing Resource: Church Marketing Lab
There’s a group on Flickr called the Church Marketing Lab. It’s an active community of folks who take part in church design. Members can upload pieces they’re working on and receive insightful and educated criticism from other members.
Check it out for inspiration, and take time to read the comments. Doing so will help you begin [...]
Before you design your next church marketing piece, ask yourself these 3 questions
Striking images can evoke emotion and create a lasting impression in the viewer’s mind, so what role do images play in church marketing collateral? It’s very easy to hop on iStock and grab some nice looking images, but I think the urgency of our message calls for a more intentional approach. To move us all [...]
The Importance of the Design Process for Church Marketing
When most people hear the term “design,” the words “graphic” or “web” are often added to the beginning, and the criteria for good design is often “does it look clean/edgy/cool/etc?” But design as a discipline encompasses a much broader perspective.
The goal of design in your church marketing efforts should focus on one objective: to effectively [...]