Marketheology | Exploring the intersection of Marketing and Theology
Assessing you Church Marketing: Are You Authentic?
In my proposed framework for assessing church marketing, the AEE Benchmark, the first benchmark is Authenticity.
The point of authenticity may be the most crucial trait of church marketing. The term “church marketing,” as I mentioned in my post about the term “church marketing,” doesn’t fully capture the true depth of the Truth churches communicate using [...]