Marketheology | Exploring the intersection of Marketing and Theology
Assessing you Church Marketing: Are You Authentic?
In my proposed framework for assessing church marketing, the AEE Benchmark, the first benchmark is Authenticity.
The point of authenticity may be the most crucial trait of church marketing. The term “church marketing,” as I mentioned in my post about the term “church marketing,” doesn’t fully capture the true depth of the Truth churches communicate using [...]
A Proposed Framework for Assessing Church Marketing
Business World provides many tools for assessing the success of a marketing campaign. While some of these measures may prove useful for ministry leaders, I think we should push to transcend existing Business World frameworks and assess church marketing efforts in light of our theology.
Rather than simply transposing the existing marketing framework in its entirety, [...]