About This Blog

This is a blog about Western churches and how they utilize modern tools of communication.

In other words, it’s about the intersection between marketing and theology.

Do churches really market like the businesses of the world? What language should churches use when talking about marketing? How should marketing success be measured? How much should a church spend?

Through the exploration of these issues, I hope to move the church in the direction of a communications method that reaches the world and remains true to the Gospel.

Read my introductory post for more info.