The Intersection of Marketing and Theology

To think about Church Marketing is to examine ways churches leverage various media to communicate their message. At least for now, when we talk about Church Marketing, we must do so in light of the traditional practice of marketing, much like it’s difficult to discuss post-modern architecture without doing so in light of modern architecture.

So until a new language is developed for church marketing, we’ll call it that—church marketing—in full acknowledgement that the term lacks the fullness of what happens when the message of Truth connects with a world in need.

So why can’t we simply be satisfied with the term “church marketing?” The difference can be seen in the opposing universes of Church World and Business World and the ultimate intentions each universe has at its core.

Opposing Worlds

Business world seeks above all profits. Sure, some companies are making the world a better place to live, but profits will always drive business activity. One of the ways businesses achieve their goals is through marketing activities. Marketing as a discipline exists to serve the intentions of Business World.

If you’re reading this article, you know doubt acknowledge the differences between the profit-seeking Business World and the cosmic transformation sought by Church World.

So the question for ministry leaders, then, is can we impose the framework of Business World onto the structure of Church World?

Not without damaging the integrity of church world. Can we design logos and print brochures and have a great website? Yes, but only when done in light of the values and principles of Church World.

It is this tension and this relationship we seek discuss. May we venture forward together, earnestly seeking truth in all our endeavors.